The Challenge:
Come up with a message that is unique and different from other law school viewbooks.

The Solution:
The 7 Moritz Laws of Law

The viewbook message plays on the word “Be” and what laws to follow while attending The Moritz College of Law. Law No. 1: Be Challenged. Law No. 2: Be Confident. Law No. 3: Be Relevant. Law No. 4: Be Respected. Law No. 5: Be Inspired. Law No. 6: Be Adventurous. Law No. 7: Be Connected. And finally Be a Buckeye.

The viewbook design is aspirational and unique utilizing the new brand for the law school. Lots of photos and limited copy was a part of the design plan meant to capture the attention of the potential candidate so they can imagine themselves as a Buckeye.

After much debate, the cover was narrowed down to two choices. We were on different sides of the fence. Which would you have chosen?